Fur coat and platform shoes not required, for now.
Now that I’ve got feet in both camps, I have a unique perspective on the good, the bad and the mysterious truths about book marketing. My memoir, The Gerbil Farmer’s Daughter, was published by Random House. I leaped into the indie world when I self-published my first novel, Sleeping Tigers, a couple of months ago. My second novel, The Wishing Hill, will be published by Penguin in spring 2013. These experiences have taught me a lot about book publicity, but I’m still learning new things every day. There are some differences in how traditional and indie books are publicized, but those differences are shrinking by the nanosecond. The truest thing I can tell you is that, no matter how your book makes it into the world, you’ll need to take an active part in the publicity. Here are a few tips to get you started.Mine the Free Resources
The Internet is a wonderful tutor. There are more free resources out there about marketing your book than you’ll ever have time to read. Google anything from “picking a book cover” to “social media for authors,” and you’ll get enough hits to last through a few thermoses of coffee each time you do it. Make good use of these resources. One of my favorites is Novel Publicity’s “Free Advice Blog.”